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February 26, 2012 / melissayuaninnes

The Unfeeling Thousandaire

thousandaire cover

I’m writing a new mini book, partly thanks to writer and goal-setting buddy, Désirée Zamorano. This is the preliminary cover.

I don’t know if I should say $10K or “Five Figures” in the subtitle. I think $10K is more eye-catching but more braggy as well. I’m not interested in bragging, just sharing information. Any thoughts?

And just for fun, here’s the intro to the book:

The Unfeeling Thousandaire:

How I Made $10,000 Indie Publishing and You Can, Too!

 

Bob Meyer sells 2000 ebooks per day. Joe Konrath pulls in $100,000 per month. But just like most of us aren’t going to pull a Bill Gates, ever, most of us are not going to make a serious killing on indie publishing—or anything else.

But we can dare to try. We can write and publish our own work, then pocket the earnings as both the author and the publisher. (That’s how I define independent publishing, which people also call self-publishing, but I’m not going to bother arguing about the difference.) We can have real, live people connect with our stories and write fan mail. And we can make a little money. Wouldn’t it be nice to pay the rent using the money you made from your own imagination? Author David Dalglish said on the Kindle Boards that not only can he pay the rent, he has enough left over for a sexy party.

Me, too. So I’m not a billionaire, or a millionaire. But I’m a thousandaire. I made $10,000 in my first year of indie publishing. But I started off making zero dollars. In this short book, I will share my numbers and whatever knowledge I’ve earned. Because if I can do it, so can you.

The Urban Dictionary defines a thousandaire as someone with a net worth between $1,000 and $999,999.99. If you are willing to put the time and effort in, you can become an indie thousandaire, too. It may well take more than a year. Heck, it may take a lifetime. But you can do it.

When my book, The Most Unfeeling Doctor in the World and Other True Tales From the Emergency Room, cracked the top 1500 of Kindle bestsellers on Amazon in September 2011, I’m not pretending I made the top 100. But as my husband, the engineer, pointed out, it meant that of over 750,000 items for sale on the Kindle, I’d leaped into the top 0.25 percent.  I was #1 for Regional Canadian Memoirs, #2 for Kindle Medical Memoirs, and #7 for Medical Memoirs in any book form, about 2.5 months after release. Then I got within sniffing distance of the top 1000. In hard numbers, that meant I sold 1269 copies of the Unfeeling Doctor, and together with my other books, made about $2600 in my best month.

Still not impressed? Then this book isn’t for you.

Like my friend Becky said about motherhood, it’s easier if you have low expectations. And you have to work hard. There must be some way to just lie on the beach, getting lap dances, while raking in six figures a month, but that’s beyond my ken. (Also, I think I would get bored by the second lap dance. But that’s just me.)

By the way, I have nothing against the traditional publishing world, which has also made me a thousandaire. But there are gazillions of articles about how to publish conventionally. I’m telling you how to make money now, on your own terms.

If my teaspoon of success makes you hate me, then again, please just walk away. Hate is unproductive. Much better for both of us to turn our energy to other things.

So. Enough chit chat. On to the “secrets”!

(And there I cruelly leave you hanging.)

Copyright 2012, Melissa Yuan-Innes

December 26, 2011 / melissayuaninnes

Role Playing, Werewolf Style

After the creator of Role Pages sent me e-mail, I  decided to join up and see what happened at his role-playing site.

I don’t role play. My brother used to try and bribe me into doing Dungeons & Dragons (“C’mon, Mel, I’ll give you all 18′s”–so I’d be the most strong and powerful character around, you see). I also wandered into a Internet role-play once and ended up virtually locked in a bathroom with a guy, which made me shut down my entire computer.  But that was many moons ago, so I decided to try again, this time as Leila Fan, my 27 y.o. alter ego, the trash-talking Montreal eco-activist werewolf who stars in my novel, Wolf Ice.

I thought the RolePages site was beautiful, full of lovely women, striking men, and other creatures’ profiles.  As I set up my profile. I had to wonder if most people rp (look, I’m using the lingo) in order to hook up, since the first question was “Relationship status” and the second was “Romantic interests.” Since my real-life baby was in a mediocre mood, I answered in as few words as possible, although for the latter, I waxed eloquent, i.e. “intelligence, passion, generosity, creativity, humour and animal chemistry.” I realized that I left out stuff like gender and age, but figured that’s what rp-ing was all about, baby.

Immediately, I got messaged by someone who was “touched” by my profile and wanted to send me her pictures. Soon after, another woman interested in a “good friendship” also sent me her e-mail address, I assume with similar intentions. One guy said hi and offered to help me out, so I messaged him back.

I joined the Werewolf “world,” along with 184 other werewolves, but it was mostly one guy who obviously wanted to be the alpha saying, “We need to name the group!…No, not that!” I wandered over to the vampires, but they are an exclusive club for vamps only.

So far, I like the creativity of choosing your profile picture and the idea of creating a whole new self (the slogan is, “Where anyone is possible”). I’m sure this place is a rockin’ good time, if I just knew what I was doing. If anyone wants to point this newbie in the right direction, just shout out. Thanks!

December 2, 2011 / melissayuaninnes

“Buddhish” Cover

I’d like some feedback on some potential covers for ‘Buddhish’:  the Unfeeling Doctor’s Freefall into Buddhism, Grief and Grace. (Yes, Buddhish, as in a little bit Buddhist.)  I want to convey grief and hope as well as Buddhism. They must work as thumbnails (teeny ebook pics) as well as larger sizes. Matt suggested I drop the subtitle for the thumbnails. Thoughts?  Many thanks!

November 25, 2011 / melissayuaninnes

Black Friday Sale: Dancing Through the Chaos, 50% off!

In honour of my daughter’s first birthday and the spirit of Thanksgiving, Dancing Through the Chaos is now on sale for $2.99 (50 percent off the retail price).

Three best friends.

One belly dancing class.

Every Monday, on penalty of death or cheesecake.

Kate Zhao, the corporate lawyer, worries mostly about her billable hours and Asian no-ass syndrome…until she gets bushwhacked by a friend request on Facebook. Her best friend/first lover dumped her at age 17, but now that he’s all grown up, he wants to make it up to her.

Hailey St. Laurent, the über-mother of an infant girl, barely makes time for their belly dancing class, until she figures out that she loves it more than her husband.

Gavriella Schumacher, the sassy Jewish engineer, picks up a guy who turns down the fornication.  Is he crazy, or does she smell that bad?

 

 

Dancing Through the Chaos.

Sex. City. And a little bit of rhythm.

On special for a limited time only:  $2.99 on the KindleiPad, Kobo, Nook & Sony ereader formats.

November 25, 2011 / melissayuaninnes

Winners of the Code Blues/Devil’s in the Details Contest

Congratulations to our wonderful winners who completely surpassed my expectations.  I thought people would post little details like “My respirologist has a squeeze toy in the shape of lungs,” but instead, these people offered full-fledged stories!  (You can tell they’re all professional writers.)

First place:  Michael Angel

Second place:  Anonymous

Third place:  Cindie Geddes

Honourable Mention:  Dr. Michael Moreton

And now, on to the stories!

First place:

Michael Angel

My only medical ‘detail’ story is really a small item that many others would miss, as it was about a young doctor, not a device or strange implement.

Back around 1999, I ended up in the emergency room when my ulcers ended up rupturing a blood vessel in the stomach. Once it was determined which end of my GI tract was bleeding, I was prepped for surgery to put a scope and a laser, I believe, down the esophagus to cauterize the leak.

I was very woozy, but remember being by myself in the hospital bed, late at night, feeling all alone. Two doctors, one crusty old resident and one young doctor, came to check on me one last time before I went in. I put on a brave face, but honestly, I was flat-out terrified. I’d never been so close to feeling out of control, completely at someone else’s mercy as to whether I’d make it through the night.

So I shivered. The older doctor noted this, saying something to the effect of “What’s the matter?” I replied, “I’m…just…cold.” He huffed, “It’s not that cold in here.”

The younger doctor didn’t say anything. He saw the look in my eyes, and simply reached out and took my hand in his. The very act, that ounce of compassion, instantly calmed me. He knew I was scared, knew I was shamming the ‘cold’, and let me know that though I wasn’t out of the woods, they were going to do their best.

I stopped shivering.

As you can guess, I made a full recovery, which included a regimen of drugs to kill H. Pylori. And though I never learned the young doctor’s name (I was too out of it that night to note his tag), I’ll never forget what he did.

- Michael Angel

Second Place (Anonymous)

Make Me a Woman

I recall as a teen contracting The Clap in the early ’70s, back when it was the second worst STD on the scene. (It was more fun to horrify each other with stories of Syphilis-inspired brain rot and madness.)

Although I made light of it, waxing lyrical about the “annoying drip, drip, drip of Gonorrhea”, and singing, “Gonorrhea, Why?” (to the tune of “Cara Mia Why?”) I was actually quite distressed, and I was a very shy young thing, too. I slipped into the VD Clinic as anonymously as possible (as I am now writing this post) and submitted with quiet dread to a pelvic exam given by a retired (back from the dead) male doctor with a hearing problem. Like going to Grampa for an oil check. (Oh, God.)

On my back, blinking at the bright light, trying my best to keep my mind elsewhere, I endured his fumblings with the speculum, which wouldn’t go in. Instead of taking it out and having a peek, he kept pushing on it, rather painfully from my end of things, as I, having analyzed the problem, called out, “I think I have a tampon in! I think I have a tampon in!” The nurse at his elbow lent her voice to mine. “Doctor, she thinks she has a tampon in!”

At last he heard us, stopped trying to shove my cervix up my nose from the inside, and allowed me to take the tampon out. It is no surprise that after the exam, when he got me to stand up and gave me a nice big injection in the butt, that I finally passed out cold on the floor.

Gonorrhea, why, indeed?
–Anonymous

Third Place:  Cindie Geddes

I went to my favorite doctor for an allergy shot. We got to talking and I mentioned some pain I was having in my abdomen. He felt the spot I pointed to and said it was likely some kind of calcium deposit (he probably said something more medical, but I’m not a doctor, so I don’t really remember) on my sutures from a hernia operation a year earlier. He used to be a surgeon. “We can just go in the next room, and I can get it right now,” he said.

“Can I watch?” I asked. I’m always fascinated by how my body works.

“Sure. We’ll use the vasectomy table.”

We went in, set the table so I was nearly sitting up, and went to it. He gave me some numbing injections, cut my ab open and dug around until he found the sutures. Sure enough, he found what looked like little rocks at the ends of my sutures. But cutting them off was going to be awkward because he was the one holding the retractor thingies.

“Can I help?” I was loving the whole thing. Couldn’t feel anything but tugging, but he was giving me the tour of what he was cutting and why, and it all looked pretty damn cool.

“Sure,” he gloved me up and handed me the retractor thingies, and I held them while he snipped the little rocks off. Then he let me feel the little rocks (still gloved), and that’s exactly what they felt like — rocks. Suddenly, my pain made perfect sense.

My recovery was the easiest I’ve had of any ab surgery (I’ve had, I think, nine) because I knew exactly what had been done and understood exactly what was happening during recovery.

I had a similar little surgery two years earlier. Cost: $7,000 (thank dog for insurance). With that one, I was knocked out, had the usual huge staff, waited in pre-op for three hours, post-op for six. Cost for this one: $700. Complete time from entering the vasectomy room to going home: 35 minutes.

My doc gave me his cell phone number to keep him posted on how my recovery was going and insists I use it still for any little question or concern I have.

This is all very very wrong in the US. I don’t use his name because I suspect he could get in big trouble. But it’s my favorite interaction with a doctor ever. And the easiest procedure I’ve ever had. I love this guy.

Cindie Geddes

Honourable Mention:  Dr. Michael Moreton

Dr. Moreton was gracious enough to contribute two stories.

The call came when I was in the Ante-Natal clinic at the United Family Hospital
in Beijing. It was from the Consular department at the American Embassy. A
pregnant American woman who was working with an aid agency in Tibet had
gone in to premature labor, they had contacted the assistance company to fly her
out but Washington had insisted that an Obstetrician go with the team. A wise
precaution. As, at that time in 2000, I was the only licensed western Ob in Beijing
there was not much choice of who should go.

I picked up an Emergency delivery pack from Labor and Delivery and the
appropriate medications that we were using to relax the Uterus from the
pharmacy and while waiting the SOS team to pick me up, did a little shopping.

We were using a military plane as they were roomier than any other planes. The
Chinese military is very business orientated and their ambulance planes were
available for hire.

We took off and had an uneventful flight and we landed in Lhasa. It was crystal
clear day and after the murky skies of Beijing the intensity of the light gave
everything film-set appearance. Unfortunately there was no time for sightseeing
and we drove to the hospital.

I was apprehensive; I had been to Chinese hospitals on evacuations before where
they were reluctant to release the western patient. Partly as it was a loss of
face but also a loss of a golden goose. This time it went without incident and
the staff were very accommodating. I handed out the products of my shopping,
canned hams, pantyhose and cigarettes always seemed to be useful for this part
of the ceremonies. The patient was pleased to see us and her contractions were
infrequent and mild. After monitoring things for a few minutes we loaded her
onto the ambulance and started for the airport. It was at this point that I started
to feel light-headed and a little breathless. I discounted this feeling that just
thinking about Mountain sickness had caused psychosomatic effects.

When we were on the runway loading the stretcher on which she was lying
was a difficult maneuver. It took four of us to do it as we had to raise it to chest
level to get it onto the plane and I was in a position where I took a lot of the

weight. When the stretcher was loaded, I stepped back and at that point it hit.
A blinding headache, a wave of nausea and a desperate feeling of shortage of
breath overwhelmed me. They bundled me onto the plane, shut the door, gave
me oxygen and within minutes I felt better. Luckily the plane had two beds, so the
patient and I lay alongside each other on the return journey. She was very calm
and reassured me that everything was under control.

Dr Michael Moreton is a Canadian OB/GYN who spent over nine years in China. He is
now the International Medical Coordinator of The Bangkok Hospital, Thailand.

___
The call came when I was in the Ante-Natal clinic at the United Family Hospital

in Beijing. It was from the Consular department at the American Embassy. A
pregnant American woman who was working with an aid agency in Tibet had
gone in to premature labor, they had contacted the assistance company to fly her
out but Washington had insisted that an Obstetrician go with the team. A wise
precaution. As, at that time in 2000, I was the only licensed western Ob in Beijing
there was not much choice of who should go.

I picked up an Emergency delivery pack from Labor and Delivery and the
appropriate medications that we were using to relax the Uterus from the
pharmacy and while waiting the SOS team to pick me up, did a little shopping.

We were using a military plane as they were roomier than any other planes. The
Chinese military is very business orientated and their ambulance planes were
available for hire.

We took off and had an uneventful flight and we landed in Lhasa. It was crystal
clear day and after the murky skies of Beijing the intensity of the light gave
everything film-set appearance. Unfortunately there was no time for sightseeing
and we drove to the hospital.

I was apprehensive; I had been to Chinese hospitals on evacuations before where
they were reluctant to release the western patient. Partly as it was a loss of
face but also a loss of a golden goose. This time it went without incident and
the staff were very accommodating. I handed out the products of my shopping,
canned hams, pantyhose and cigarettes always seemed to be useful for this part
of the ceremonies. The patient was pleased to see us and her contractions were
infrequent and mild. After monitoring things for a few minutes we loaded her
onto the ambulance and started for the airport. It was at this point that I started
to feel light-headed and a little breathless. I discounted this feeling that just
thinking about Mountain sickness had caused psychosomatic effects.

When we were on the runway loading the stretcher on which she was lying
was a difficult maneuver. It took four of us to do it as we had to raise it to chest
level to get it onto the plane and I was in a position where I took a lot of the

weight. When the stretcher was loaded, I stepped back and at that point it hit.
A blinding headache, a wave of nausea and a desperate feeling of shortage of
breath overwhelmed me. They bundled me onto the plane, shut the door, gave
me oxygen and within minutes I felt better. Luckily the plane had two beds, so the
patient and I lay alongside each other on the return journey. She was very calm
and reassured me that everything was under control.

Dr Michael Moreton is a Canadian OB/GYN who spent over nine years in China. He is
now the International Medical Coordinator of The Bangkok Hospital, Thailand.

I was a House Physician at the Liverpool Royal Infirmary in 1964. A
patient was admitted with confusing symptoms and after investigation
it was found that he was suffering from chronic arsenic poisoning, as he
had been exposed to arsenic in his workplace for many years.

Even on the professorial medical service nobody had any experience in
treating this problem. We made rounds and presented the case to Dr
Sutton the junior consultant on the service. When we came to therapy
he turned to me and said “Phone Dr Preble and see if he has any
advice” This was quite logical Dr P was a Consultant Veneriologist and
had had experience in using arsenic in the treatment STDs before the
advent of penicillin. He surely would have seen overdoses and would be
able to advise.

I called him at his private clinic in Rodney St.

‘Good afternoon sir, I am Dr Moreton, a House Physician at the Royal
and I need your advice —- “ He cut me off.

“Don’t say a word on the phone, dear boy. Come and see me this
afternoon”

For more of Dr Michael Moreton’s tales, please read the Medical Post.

October 18, 2011 / melissayuaninnes

Hallowe’en, Part I: Wolf Ice

My friend R.G. Hart wrote a Hallowe’en blog, thus inspiring me to write about Hallowe’en and my horror-flava-ed books.

This year, my son Max wants to be Superman.  Fingers crossed that there will be a suitable costume left in Cornwall by Friday. Last year, he was Batman.  Fortunately, our baby will just let us dress her up in anything.

I never had too much fun as a kid on Hallowe’en because my parents were too cheap to buy me a new costume.  I was a princess for, like, five years in a row. Ah, well.

My first featured book is not strictly about Hallowe’en, but it is about werewolves.  I’m a werewolf fan.  Team Jacob all the way.  Like my Bewere the Night bio states, I prefer werewolves (warm, furry) to vampires (cold, dead).

Wolf Ice

Wolf ice killed Leila’s best friend.  And now it’s stealing Leila’s self-control.

Wolf ice disinhibits werewolf brains:  it makes them act like animals.  Lusty, angry, hungry animals.

Wolf ice drives Leila straight into the arms (and on to other anatomical parts) of her ex-boyfriend.

Wolf ice could slay all Montreal wers–in fact, all wers around the world–unless Leila stops him.

Can she fight past the lust in order to save her species?

Available on the KindleiPad, Kobo, Nook & Sony ereader formats

September 6, 2011 / melissayuaninnes

Contest! Code Blues/The Devil’s in the Details

ANNOUNCING THE CODE BLUES CONTEST:  THE DEVIL’S IN THE DETAILS.

Do you have funny/sad/horrific/otherwise memorable medical detail that you noticed, either as a patient or a health care practitioner, that you’d like to share?
Dr. Greg Smith wrote to me after reading my medical thriller, Code Blues:
I really enjoyed Code Blues.  A bit surreal reading and picturing the areas of [our hospital] that had influenced things….I wished that the oven mitts as obstetric stirrups had made it in, but one can’t have everything, I suppose.  Maybe that was only my exam room….
In mine, they were oven mitts.  Mismatched oven mitts.  With no light, so you had to use one of those sproingy desk lamps things to case into the mysterious cavern.  When I started practice and had an actual light on my speculum, it was a true revelation when I could actually SEE the cervix.
I don’t remember any oven mitts in my exam room.
But I remember plenty of grotty details I’ve seen before and since!  Would you like to share yours?

Post your detail in the comments section at Olo Books by midnight on October 31st to win!

If you want to be anonymous, Tweet me your entry at dr_sassy and I’ll strip your ID before I post it.
If you post here or on Facebook instead, that’s fine, as long as you know that I will amalgamate all details on this page of the Olo Books website.
No purchase necessary.
Anyone aged 18 & over may enter to win.
Second & Third Prize:  your detail will be included in one of my upcoming essays/stories. In other words, everlasting literary fame and fortune.
First Prize: not only will your detail will be included in one of my essays/stories, but you have the right to name a character after yourself or someone else (slander excluded).  So, even more fame and fortune.  And…a free e-copy of Code Blues!  If you already had the good taste to buy Code Blues, you may substitute a free e-book of your choice from Olo Books.
If you want to see what details are already included in Code Blues, it’s available on the Kindle or Smashwords (the latter does all epub formats) with free samples.  The sequel, Notorious D.O.C., has just been released as well on Kindle and on Smashwords.  Or right on this website, I’ve got the first three chapters of Code Blues and Notorious D.O.C.
Just in case you were wondering, the sequel is called Notorious D.O.C. both because Hope has already become a notorious doctor and also as a reference to Notorious C.H.O., Margaret Cho’s hilarious tour, who was of course riffing on Notorious B.I.G.
Thanks for reading this, and good luck!
September 4, 2011 / melissayuaninnes

Indie Publishing, Buddha Style

You’re a writer and you’ve decided to start your own publishing company.  But in the first three months, you’ve only sold three copies of your book.  You

a) start making fun of all the bestsellers. A bunch of hacks. They all sell their stuff for 99 cents. And the traditional publisher’s fat cats have publicity machines behind them. They’re all bastards;

b) start hiring people to make more beautiful, sophisticated covers or edit your novel again–the first two versions obviously didn’t cut it;

c) run to the Kindle boards and start posting and PM-ing, meeting writers, tagging each others’ work, trying to get a review or make friends with a self-professed avid reader who has 5 bucks to spend on one book (but you’d give them a coupon from Smashwords to they could save that 5 bucks!). Just, somebody, somewhere, buy my book!  Please!

d) start troubleshooting. So many things could be wrong. The cover. The formatting. The language (how unfortunate that most Estonians don’t seem to have e-readers yet). The lack of reviews. The one two-star review. Should you make it free? What about 99 cents?  Is that too much?

e) realize it’s a waste of time. No one makes any money at this anyway. Take the book down and walk away.

The five Buddhist hindrances (mental mind states that lead you away from enlightenment) are

Aversion (anger, ill will)

This one is pretty self-explanatory. It’s easier to blow up at other writers than to deal with the fact that no one wants to read your book.

Lust (sensual desire)

Everyone else has a nicer cover, a better proof-reader, or a more dedicated bunch of friends who buy their books and tweet about them.  If only you had that, or the money for that, someone would read your book.

Restlessness (worry, remorse)

I can’t stand it. I’m checking my numbers again. Argh! Still no one’s bought it in the last 12 hours! I hate you all! I’m going to call my friend! Shoot, no one’s home. I’m going for a run. Okay, now let me check my numbers. Still nothing! Aaaaargh!!!!!!!

What’s wrong with my book? I should post it and ask people for help tweaking my cover.

Again, it’s easier to stomp around, creating a lot of sound and fury, instead of dealing with the fact that no one has bought your book in the past 8 seconds.

Doubt

Because everything from content to cover to publicity is under your control, that leads to a lot of doubt and a lot of things you can fiddle with while waiting for people to buy your book.

Sloth and torpor

It’s easier to pull up your stakes and walk away than deal with the fact that very few people are buying your book.

Okay, so I’ve gone through all these things myself.  This is what I’d advise intellectually, in a “do as I say, not as I do” thing:

1. Low expectations.

Three people bought your book? Wow! Good for you! They spent their hard-earned cash on your words. That’s an honour.

Nobody bought your book? Well, that will just make it even more exciting when someone does!  (And by the way, if you go through Smashwords and wait for their premium distribution, etc., it will take six months to hear about any sales, so you may be selling without knowing it.)

2. Take the long view.

You have years, not days, to connect with readers and make your money. Your copyright lasts for a lifetime plus 50-70 years. Dean Wesley Smith points out that five books sales a month on the Kindle can equal $10,000 after 10 years; one book a day for 10 years can equal $30,000. (I can’t find this link right now, so please ping me if you can find it.) Sounds good to me.

3.  Stop letting the numbers determine your self-worth.

From what I see, writers used to obsess about rejection by editors and agents. Now that we can easily publish ourselves world-wide, we’re obsessed about our sales.

You are not your numbers. They’re just numbers.

My husband told me to stop looking at my numbers.

This just made me more desperate to look at them and fret, and no matter how good or bad they were, I wasn’t satisfied.

I know some people input their numbers into spreadsheets every day. It’s just data. My friend Genevieve encouraged me to do this, so it would be like, “Oh, do I have to input my numbers again today?” Since then, I haven’t looked. It works better for me.

4.  Write more.

The more content you get out there, the better.  My Kindle sales jumped as soon as I put up a bunch more short stories. And it just feels good to create something brand new that hasn’t been rejected yet.

5.  Publish more.

Now get your work out there. They can’t buy it if they can’t see it.

This takes courage. I didn’t want to go indie. I dreamed of traditional publishing, with an advance and a beautiful book I could hold in my hand. Just jumping in, with no guarantee anyone would read anything I wrote? Especially when I only sold three stories in my first two months? Yikes.

Two sayings I hung on to were a) “past performance does not predict future performance” (so even if I sucked now, I might not later), and b) “a rising tide lifts all boats.”

Independent publishing is rising. I can see it lifting all the boats. It’s a beautiful thing.

Copyright Melissa Yuan-Innes, 2011

P.S. I’m writing a book about the Unfeeling Doctor and Buddhism and decided to detour into Buddhism and indie publishing. If this article helped you, please consider buying my books. Thanks!

August 25, 2011 / melissayuaninnes

She’s making a List, checking it thrice…

The List, by Melissa YinOona Mak’s done the smart thing all her life. As an English teacher, she helps high school kids figure out life and literature. She married a kinder, gentler engineer in a perfect wedding.

Except now her husband wants to schtup someone else and Oona could

a) Divorce him, teach summer school and cry in her friends’ iced tea.  (Naaaaah. Except for the divorce.)

b)  Try to work things out with her husband and turn her grief into something socially acceptable like buying Moroccan lamps and bleaching her teeth.  (You’re joking, right?)

c) Run through her List. Bingo.

Don’t we all have a List? The first guy you really loved, the guy who got away, the guy you never paid attention to in high school until he morphed into a McDreamy-McSteamy combo and now you’d give him a second chance?

The List of all the guys you coulda-woulda-shoulda.

Now Oona can. She will. And she should.

The List.

Because a few good men are the best revenge.

On Kindle & Smashwords

August 17, 2011 / melissayuaninnes

Cover+me? Yes, you!

I’m not a graphic designer, nor do I play one on TV, but I do have some cover tips for writers entering the wild and woolly world of indie publishing.

1.  Start with a good image.

I look at free sites (http://www.sxc.hu/http://morguefile.com/), but I also pay for images.  First of all, they’re artists who deserve to be compensated; secondly, they do a better job than me; and thirdly, at this point, it’s not worth my time to keep looking around or trying to shoot photos myself.

2.  Convey the information:  the title and author name.

a)  It must be clear, even as a thumb-sized image.

b)  Avoid pitfalls.  Kindle used to put a logo in the bottom right hand corner over the cover; don’t let them cover up your information.  Having just gotten a Kindle myself, I see how different covers look in black-and-white and now I’m doing high-contrast covers for the Kindle alone (which is worth it for me, since I sell much better on that platform right now).

c)  Play with the fonts.  I use dafont.com and I adore it (again, I am willing to pay if need be).  So much of the spirit of your book is transmitted by the font, which is really part of the art.

3.  Play around in general.

Get a good graphic software (I’m using Mac’s GraphicConverter, but it doesn’t do layers or transparency for me, so I’ll try to figure out another one.  Gimp seems too hard.  I’m open to suggestions).  Then just move stuff around and see what you think.  Save multiple versions and ask for feedback.

One beginner error I notice in myself and others is the fear of running text over the image.  Here is an example of me demonstrating The Fear.  See how the info is pushed to the top and bottom:

Now I look at how graphic designers break that rule, but do it right.

Since I am still a beginner myself, without much free time, I search for images where I can add text without messing around too much.

4.  Train your eye.

I look at books to see not only what’s done right, but wrong.  I sometimes pick up (sorry) small press Canadian books and say, “Hmm.  This looks bad.  Why?” and try to analyze it.

I also found myself paging through magazine ads, which I used to consciously ignore, but they are masters of conveying information with a strong graphic.  Bored panda is a guru.

5.  Keep it simple and focused on the visual.

For example, last night I was playing with the cover for High School Hit List, my YA thriller about a high school bully who terrorizes the school vs. a Mohawk kid who talks to animals.

I couldn’t find a Mohawk visual that satisfied me.  Jimmy is not super into his culture and mostly I found stereotypical images of teepees and pow wows, some of which are beautiful, but not “him” at all.

So I went for a high school image.  I paged through lots of them before I chose this locker, which, for me, a) conveyed the claustrophobia of high school, and b) was easy to add text to.

***

I went through a lot of fonts, including punk’snotdead, which I loved but couldn’t make it really legible as a thumbnail, so I killed it.  My husband Matt voted for this font, Arslan’s blood (no, that’s not a creepy title at all!).

I still wanted to incorporate Mohawk culture, but didn’t have confidence that I would do it well, between my basic photo editing skills and the fact that I’m an outsider.  But upon reflection, I realized that I needed to bring in animals more than Mohawk culture.  So I searched for animal dingbats and ended up using Animal Tracks as punctuation.  And I lurve the final version.

Feel free to disagree!

***

6.  Keep a list of the pertinent info.

As the very intelligent Annie Reed pointed out, you should maintain a log of where you got the image, do you need to give credit, what font(s) you used, so if you do a series, you can maintain continuity.

For more wisdom, check the comments on Kris Rusch’s latest post here, where Carolyn Nicita gives a great rundown, as well as offers cover links on her own website.

Copyright Melissa Yuan-Innes, 2011

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